Decoding Technology: Origin Authentication

Ladies and gentlemen! Counterfeit, imitation, and poor-quality goods are one of society's pressing problems today. The negative consequences include a significant impact on consumers' financial health, eroding consumer trust in the transparency of the goods market and damaging the reputation of honest manufacturers. So what is the current situation with counterfeit, imitation, and poor-quality goods on the market? Let's find out in the following report. <Reporter Bảo Phong>

The rampant spread of counterfeit and imitation goods on the market, combined with increasingly sophisticated counterfeiting tricks, has forced businesses and authorities to apply many new technologies to the fight against counterfeiting. According to the Vietnam Anti-Counterfeiting Center, counterfeit and imitation goods remain a constant worry for Vietnamese businesses. As counterfeiting technology grows more sophisticated, there have been many cases where products were faked together with their anti-counterfeit labels. Many businesses have suffered heavy losses in both revenue and brand reputation because their products were counterfeited. <voice-over>

1:00 interview: Mr. Trịnh Hồng Sơn, Hasufood clean food store chain "Now some products carry QR origin-traceability labels and barcodes, but those two merely trace information; they cannot authenticate the goods, meaning we cannot verify whether they are genuine or counterfeit"

For an economy in the process of integration like ours, allowing smuggled, counterfeit, imitation, and poor-quality goods to mix in not only causes losses to the state budget but also degrades the business investment environment, seriously affecting the development of domestic enterprises. <voice-over>

1:30 interview: Martin, a French tourist "I usually make a habit of carefully researching products I intend to buy, and I kept this habit when I came to Vietnam. However, I cannot always get accurate information about whether goods are genuine or fake, because even anti-counterfeit labels get counterfeited, which makes it hard for us. I hope Vietnam will have more technologies with even greater accuracy to protect its people as well as tourists like us."

2:11 interview: Mr. Trần Trọng Vinh, Chairman of the Asian Professional Security Association "Counterfeit goods are an extremely painful problem for us as well as for the world market. Having a technology that can counter this is still very difficult, and such technology has not yet been widely applied."

According to experts, although Vietnam has issued many sanctions for dealing in counterfeit and imitation goods, they are still not enough to deter counterfeiters. Therefore, choosing effective anti-counterfeiting solutions has always been a top priority for businesses. At present, applying modern advanced technologies to create anti-counterfeiting solutions is considered one of the optimal measures delivering high effectiveness. <voice-over>

Dear viewers! With a counterfeit detection method combining a blockchain system that stores event history trace information with chip-label technology, briefly called the blockchain chip label, a group of authors in Hanoi has created a type of anti-counterfeit label containing continuously changing code information, named TrueOrigin. Let's watch the details in the following report. <reporter Bảo Phong>

Against the backdrop of rampant counterfeit and imitation goods, the market has recently seen more new technological solutions using digital technology, or artificial intelligence and blockchain, to combat counterfeiting. This is an anti-counterfeiting solution using RFID chips, operating on the principle of collecting and protecting data. The data includes information related to product origin and circulation history, collected automatically along the product's journey, protected by the data encryption technology of the TrueOrigin solution whose core is iSeal identification technology. <voice-over>

The digital signature inside the label changes and is stored back on the label. Unlike ordinary anti-counterfeit labels where the information stored on the label is fixed and static — and because it is static, it can be copied. Inside our label there is a memory chip connected to the blockchain system via a smartphone. Every time the user checks the label, a new digital signature is generated by the blockchain authentication council and updated on the label, neutralizing copying — if copied, the system detects it immediately. That is the difference in principle, and it opens up a new world in this field.

The technology combines blockchain and NFC chips into a blockchain chip label that cannot be counterfeited; whatever it is stuck on becomes identified, creating a one-to-one pairing between the physical world and the digital world. In the digital space of mathematical logic, distinguishing true from false and real from fake is already precise; however, how to achieve that one-to-one pairing between the physical and digital worlds is a major challenge.

With TrueOrigin's origin solution, why can the anti-counterfeiting problem be solved thoroughly? Because it comes from the essence of the origin system, and the technological breakthrough occurs from the system's principle. And that helps thoroughly solve anti-counterfeiting for products.

Experts believe that in today's rapidly developing technology landscape, bringing technology into anti-counterfeiting is urgent. However, for anti-counterfeiting to be effective, close coordination between relevant agencies and consumers is still needed so that this problem is no longer a constant worry for Vietnamese businesses.

Ladies and gentlemen, this anti-counterfeit label and its companion app are now available on popular operating systems. Users can easily access this free app with just a smartphone; after cross-checking with the authorities and the manufacturer through the blockchain system, all verified information about the product is displayed on the user's phone in less than a second.

This is a creative product: paintings that serve both as decoration and deodorizing, antibacterial purposes thanks to nano-coating technology on the surface. Recently, to deal with the appearance of counterfeit and imitation goods on the market, this business has applied the origin authentication solution with anti-counterfeit label technology using blockchain, a type of anti-counterfeit label containing continuously changing code information called TrueOrigin.

Compared with previous solutions, QR codes can be counterfeited. With TrueOrigin technology, counterfeiting is impossible, because every scan changes the digital signature, and it is unique. That is why it cannot be counterfeited. I find this solution quite effective for customers; customers can use it easily and know the origin of our products in more detail.

As someone who loves unique and creative products, I always want to find and use products with clear quality and origin. The TrueOrigin anti-counterfeiting app has provided the information I need and gives me more peace of mind when using products — the information on this chip-blockchain label has a continuously changing digital signature recorded back on the label after every event.

8:30 interview: Mr. Nguyễn Minh Vỹ, Vietnam Anti-Counterfeiting Association The principle has given rise to a property, and this property of TrueOrigin is completely different from other technologies.

This solution can automatically detect a copied label with a single terminal device without needing an expert, so anyone, with or without expertise, can easily check. In my hand is the end-user checking app on a mobile phone; users can use it to easily check whether goods are genuine or counterfeit. And then they get the verified information — whether this product is genuine or fake, plus all product information, from the product's story to technical specifications and the manufacturer's commitments, and they can track where this product has been.

In practice, applying digital transformation in anti-counterfeiting is one of the important steps for businesses to upgrade anti-counterfeiting technology, protect their brands, and eliminate counterfeit and poor-quality goods. Through anti-counterfeiting solution tools and digital platforms synchronized with their data, businesses can control the circulation of goods in the market, trace product journeys, look up sales information, quickly detect cases of counterfeiting, and have grounds to resolve incidents when they occur. In addition, Vietnamese technology products will then also have the opportunity to reach the international stage.

Dear viewers. Having met the criteria of novelty, feasibility, and creativity, this goods identification label has been registered for patents domestically and internationally. Hopefully, in the coming time, applying blockchain in anti-counterfeiting technology will help businesses increase sales and reduce revenue losses; moreover, the e-commerce market will grow further through consumers proactively checking goods they have ordered online.

Our Technology 360 program today comes to an end here.

Thank you for watching!

Goodbye! And we will see you again in upcoming programs!

See the original video on VTV: https://vtv.vn/video/cong-nghe-360-2023-so-24-649244.htm